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Accelerating Success through Strategic Innovation

Opportunity Identification

Product Genesis Opportunty Identification | Product Genesis Innovation Consulting

Opportunity Genesis



Product Genesis performs a variety of opportunity scoping and screening for clients.


We help clients identify new and emerging market opportunities for an existing technology, an IP portfolio, or potential new products/services with our our proven Opportunity Genesis framework.


It is applicable to challenges presented by both pre-commercial technologies and underutilized established technologies. The adaptable approach is successful at both tightly bounded and unbounded opportunity explorations.


The result is value creation from underutilized technology assets or future prospects.


Our unique three-phase Methodology: Opportunity Scan, Opportunity Discovery, and Opportunity Experimentation uncovers and qualifies both broad market opportunities and specific product/services opportunities. 


For examples of topics analyzed during each phase, see:

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