Product Genesis helps clients uncover new and emerging whitespace innovation opportunities. This is accomplished though our proven Innovation Genesis framework. Innovation Genesis addresses challenges and opportunities created by new, emerging and potentially disruptive technologies; and new, emerging or latent market and user needs, which may be addressed with established technologies. The adaptable approach is successful at both tightly bounded and unbounded whitespace innovation explorations. The results are major new innovation opportunities to grow your business.

The unique two-phase approach uncovers and qualifies both broad market opportunities (Innovation Scan) and specific product/services opportunities (Innovation Discovery) for whitespace innovation.

Topics vary, but may include analysis of:

Innovation Scan Phase:

• Business strategy alignment,
  
• Background market conditions and drivers,
  
• User, market and technology trends,
  
• Alternative evolution scenarios,
  
• Scenario testing and validation,
  
• Alternative segmentation,
  
• Market opportunity modeling,
  (based on probabilistic or real options techniques),
  
• Down selection of most promising market opportunities,
  

• Lead-user, lead-stakeholder and trendsetter research,
  
• Value proposition definition,
  
• Alternative product/service concept generation,
  
• Competitive alternative modeling,
  
• Adoption cycle modeling,
  
• Financial impact modeling,
  
• Definition of product/services opportunities.