Product Genesis helps clients identify new and emerging market opportunities for an existing technology and IP portfolio. This is accomplished through our proven Opportunity Genesis framework. Opportunity Genesis is applicable to challenges presented by both pre-commercial technologies and underutilized established technologies. The adaptable approach is successful at both tightly bounded and unbounded opportunity explorations. The result is value creation from underutilized technology assets.
The unique two-phase approach uncovers and qualifies both broad market opportunities (Opportunity Scan) and specific product/services opportunities (Opportunity Identification) for a technology and IP portfolio.
Topics vary, but may include analysis of:
Opportunity Scan Phase:
Business strategy alignment,
Background technology capabilities and assessment,
Background market conditions and drivers,
User, market and technology trends,
Alternative technology deployment scenarios,
Scenario testing and validation,
Market/Technology opportunity modeling,
(based on probabilistic or real options techniques),
Down selection of most promising opportunities.
Opportunity Identification Phase:
Lead-user, lead-stakeholder and trendsetter research,