PUBLICATIONS & REPORTS
Product Genesis supports the advancement of tools and techniques for Strategic Innovation. Team members are encouraged to publish new findings that advance the state-of-the-art in innovation.
Scroll down for selected publications and reports in Adobe Acrobat format, as well as selected content from the MIT DSpace Library.
Selected Publications and Reports
2010 ISPIM Workshop Presentation Now Available!(pdf)
2008 NVCA/EIG Presentation Now Available!(pdf)
2008 ISPIM Paper Now Available!(pdf)
New Presentation Available--Henry Chesborough NVCA/EIG presentation now available (pdf)
New Presentation Available--Dr. William Lucas's EIG Key-Note Presentation (pdf)
New Presentation Available--Dr. Ian MacMillan's EIG Key-Note Presentation (pdf)
PG Paper: Opportunities at the Intersection: A Case Study on Focusing Innovation Efforts (pdf)
PG Paper: Improving the Odds of Success: Innovation & Growth (pdf)
PG Paper: Establishing Quantitative Economic Value for Product & Service Features (pdf)
"PG Report: Expanding Your World" (pdf)
"Exploring Best Practices in Organizational
Structures for Innovation", by Dr. Gina O'Connor, Structuring for Innovation Symposium 10/18/2005 (pdf)
"Making Teams Successful", by Dr. Ralph Katz, Structuring for Innovation Symposium 10/18/2005 (pdf)
"Organizational Approaches to Implementing Innovative Solutions", by Jeff Hovis of Product Genesis and Krystal Williams of John Deere
"Reflecting of Corporate Venture Capital", by Ed Roberts of the MIT Sloan School and Val Livada of Product Genesis
HBS Marketing Conference - "Should You Ignore Your Customers?" - Product Genesis
?Design For Six Sigma - Opportunities for Medical Device Companies 3/2005
?Innovation Opportunities from Technology Convergence 3/2005
?Disrutive Wirless? Part I
?Decision Making and the Fractal Funnel?
?Challenges and Opportunities in Emerging Drug Delivery Technologies?
MIT Event ?At the Intersection of Business, Technology and Science?, Product Genesis? Founder
?Driving Development from Customer Needs: Value Genesis?
Product Genesis' Founder Profiled in Technology Review, MIT's Magazine of Innovation
Calculated Risk: A Framework for Evaluating Product Development (pdf)
Aligning Development to Ensure Product Success: Performance Genesis
MIT DSpace Library Links
Architecting Option Content; Otto, Kevin; 2000
Modularization to Support Multiple Brand Platforms; Agus, Sudjianto and
Otto, Kevin, 2001
Establishing Quantitative Economic Value for Features and Functionality of New Products and New Services (PDMA Toolbook II, CHAPTER N); Otto, Kevin, Tang, Victor, and
Seering, Warren, Oct 2004
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