Product Genesis fills the gap between traditional management consultants, market research firms, and development process consultants.
Traditional management consultancies are instrumental in building baseline business strategy. However, their work typically leaves you at the 40,000 foot level, with limited actionable results. On the other end, market research firms provide valuable insight, but little guidance in how you can integrate these insights into technology and product development efforts. Development process consultants build strong infrastructure, but often fail to provide you with mechanisms to inform the key decisions of the processes.
What key decision-makers like you require is customized innovation analysis and planning to guide and optimize your strategic and tactical moves.
Product Genesis brings value by delivering Strategic Innovation analysis to support management teams with specific technology and product development decisions. Armed with superior information, you are able to make winning moves more quickly and more frequently.