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Happy
Holidays! Everyone at Product Genesis would like to wish you and your
family a Happy Holidays and all the best for the New Year. 2005 brought
many changes for us: we moved to our new office at One Canal Park; hosted
the very thought provoking Entrepreneurship, Innovation and Growth (EIG)
symposium with the Radical Innovation Group and the MIT Enterprise Forum;
and worked on projects to support innovation and growth at some of the top Global
2000 and Fortune 500 companies.
In 2006
we look to herald in the Entrepreneurship, Innovation and Growth (EIG)
Network, a forum for the constructive exchange of ideas and practices
on the subject of innovation. We also look forward to working with our
clients through the ever changing, challenging and complex landscape of
innovation.
Learn
more about Product Genesis here...
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Dear Strategic Innovator,
Welcome to the December issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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Case Study: Opportunity Genesis:
Imaging Sensors - Copy This to Create Value!
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Strategic
Innovators are often presented with seemingly difficult innovation
challenges. For example, a Fortune 500 manufacturer of diversified
imaging equipment was unable to recoup its initial technology investment
because unit volumes of its core reproduction products were low. The
client was looking to leverage the same sensor technology in a higher
volume market segment.
Understanding
end-user product requirements was the first step in identifying potential
market opportunities for the use of the client's technology. Leading
vendors in the imaging processing peripherals, workstation and software
markets were interviewed to identify fundamental trends in the existing
market, and provide criteria for initial market filtration.
Analysis of unmet user requirements within the graphic arts value chain revealed
that graphic artists were heavily dependent on service bureaus for high
quality color scanning of images. The Opportunity Genesis process
enabled the client to own 60% of the market for desktop graphic arts
scanners within four months of the initial launch.
Download the Case Study here...
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Product Genesis to Moderate the
January MedDev Group (MDG) Forum Meeting
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Product
Genesis, the premier Strategic Innovation consulting firm, today
announced that Jeff Hovis, Managing Principal at Product Genesis, will
moderate at the January MedDev Group (MDG) Forum Meeting titled
"Assessing Markets and Competition", January 11, 2006 at the Silicon
Valley Bank in Newton, Massachusetts. Mr. Hovis
joins a select group of speakers, panelists and facilitators.
According
MDG, "an exciting new technology that solves an unmet medical need
is only part of the story. How do you define your addressable market and
how big is it? Who are your customers, both users and purchase decision
makers? What barriers to entry exist? What are the historical growth
trends and what factors will drive future growth? What will motivate or
deter users from adopting the new technology?"
Download the Press Release here...
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Support for Corporate Technology
Councils
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Are you
challenged with managing technology initiatives and portfolio planning
across your enterprise? Are you looking for proven methods to leverage
your technology investments and to cross-fertilize your innovation
investments across divisions?
The
Genesis suite of services support corporate
teams seeking to maximize the value creation from technology investments,
and looking to infuse advanced marketing insights into the organization.
The comprehensive suite of analytical frameworks provide the basis for
both individual technology and broad portfolio decisions, and provide a
mechanism to enable appropriate technology transfer from and among
corporate R&D and strategic business units.
Learn more...
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