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Your Strategic Innovation partners
at Product Genesis wish all of you the very best for this Holiday Season,
and a Happy and Prosperous New Year.
Learn more about Product Genesis...
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Dear Strategic Innovator,
Welcome to the December issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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New Case Study: Market Opportunity Scan Discovers Consumer Innovation Opportunities
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Strategic Innovations often result from new insights into
market conditions and a thorough understanding of all the competitive
alternatives that a customer faces. Yet such insights are difficult for
teams immersed in a static view of their market position and the basis of
competition within their industry.
For a
market leader in durable consumer products, Product Genesis applied our
proven Value Genesis framework to discover innovation
opportunities created by changes in the basis of competition within their
marketplace. By applying the Market Opportunity Scan approach, the
Genesis team was able to uncover new competitive forces that had stymied
the client's growth. Based on an understanding of the real basis of
competition in the changed landscape, an innovation strategy was
developed and deployed that better utilized the client's existing
technology portfolio. The resulting product line innovations rapidly
improved the client's market share position.
Download the Case Study (pdf)...
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Support for Corporate Technology Councils
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 Are you
challenged with managing technology initiatives and portfolio planning
across your enterprise? Are you looking for proven methods to leverage
your technology investments and to cross-fertilize your innovation
investments across divisions?
The
Genesis suite of services support corporate teams seeking to maximize the
value creation from technology investments, and looking to infuse
advanced marketing insights into the organization. The comprehensive
suite of analytical frameworks provide the basis for both individual
technology and broad portfolio decisions, and provide a mechanism to
enable appropriate technology transfer from and among corporate R&D
and strategic business units.
Learn more...
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