Celebrating Two Decades of MIT-Driven Innovation

November 2006  

 

new innovations

 


New Presentation Available--Dr. Ian MacMillan's EIG Presentation!

Dr. Ian MacMillan's key-note presentation from the 2006 EIG (Entrepreneurship, Innovation and Growth) Symposium titled, "Observations on Corporate Venture Capital" is now available. The sold out EIG symposium was held November 6-7, at the Hotel Marlowe in Cambridge, MA.

Dr. Ian MacMillan's presentation detailed preliminary findings from the NIST, MIT Sloan School of Business, Wharton School of Business and NVCA study, "Emerging Technology and Innovation in U.S. Industry: The Role of Corporate Venture Capital."

The aim of this research program is to understand specifically how Corporate Venture Capital funds ("CVCs") within corporations invest and interact with private, venture-backed companies, and contribute to technology innovation within their organizations as well as in the broader innovation ecosystem.



Download the Presentation Here...


  

Dear Strategic Innovator,

Welcome to the November 2006 issue of Accelerating Success, the Newsletter for Strategic Innovators. In each issue, we try to bring you the latest information on tools, techniques and successes from the application of Strategic Innovation to build value and sustainable competitive advantage in companies like yours.

 

 

 

 

  

New Case Study: Value Genesis: Market Opportunity Scan Discovers Consumer Innovation Opportunities

  

A leading consumer durables manufacturer wanted to boost its modest and unexciting growth by introducing innovative new products using in-house developments and/or available technology. Past plans had yielded spotty or mixed results and the process had been disappointing.

Product Genesis decided to apply its Market Opportunity Scan (MOS), a powerful set of tools whose first group of modules provides a framework to capture a snapshot of "what's really going on here". Because things are constantly changing, a fair degree of skepticism is recommended when revisiting market assumptions.

With the market accurately defined and performance characteristics of an innovative product captured, enabling technology, that had already been developed in-house, was identified to support the innovation opportunity. The resulting innovative product line exceeded all expectations in capturing increased market share from the broader competitive field.

Download the Case Study here . . .

 

 

 

  

Services for Technology Managers

  

Are you challenged with identifying new growth opportunities for your business? Do you need to maximize the value created through your technology investments and intellectual property portfolio?

Opportunity Genesis helps identify new market opportunities for your technology and intellectual property investments. The result is more effective selection, targeting and execution planning for new growth opportunities, and increased return on your innovation investment.

Lear More Here Here...

 

 

 


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