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Product Genesis to Lead
Cambridge-MIT Institute Innovation Symposium
Product
Genesis has been asked to lead The Cambridge- MIT Institute (CMI) Symposium
Managing Radical and Incremental Innovation at the Royal
Society in London, December 14, 2004. The symposium, the first in a series
corporate workshops on innovation, examines the role of Product and
Technology Portfolio Management.
Dr. Val
Livada, Vice President at Product Genesis, will lead the symposium general
session examining Technology-Driven Innovation. He will set the
stage for the focus of the symposium panels, including: approaches to
portfolio selection, assessment and balancing; examples of practice from
different organizations; and corporate venture capital and disruptive
innovation.
Jeff
Hovis, Managing Principal at Product Genesis, will lead the symposium panel
examining Incremental Innovation Management. He will present a new
"Scenario-Based Innovation Portfolio Management" methodology,
developed at Product Genesis. He is joined on this panel by thought leaders
from Oracle and ICI.
Keynote
speakers for the symposium include Professor Nick Oliver,, Professor
of Management, Fellow of Wolfson College and Director of the Centre for
Product Innovation Research (CePIR) at the University of Cambridge and Dr.
Bill Lucas, Principle Research Scientist at the Sloan School of
Management, MIT and Associate Director of the Cambridge-MIT Institute.
Learn more about the symposium...
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Dear Strategic Innovator,
Welcome to the November issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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New Case Study: Basic Product Line Growth through
Strategic Innovation
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Strategic Innovators are often presented with seemingly
impossible innovation challenges. For example, developing breakthrough
innovation for a product line that has ancient origins, and hasn't
changed significantly in 100 years. Yet challenges with basic products
can result in some of the highest value innovations.
For a Fortune
500 hardware and tool leader, Product Genesis applied our proven Innovation
Genesis framework to identify breakthrough growth opportunities for
the company's commercial tool line. By applying a combination of lead
user and Video-Voice-of-the-Customer techniques, the Genesis team was
able to uncover latent and unmet needs in a seemingly staid, basic
product arena. An innovation platform approach was created that resulted
in ongoing product innovations that have delighted the end-users and
stakeholders; doubled market share for the product line, and delivered
well-deserved recognition of the Company as an innovation leader.
Download the Case Study (pdf)...
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Attention Intellectual Property Executives!
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 Are you
challenged with maximizing the value realized from your company's
intellectual property portfolio? Do your current approaches to
in-licensing, out-licensing, cross-licensing, defensive and offensive
patent prosecution fail to achieve your business objectives?
Opportunity
Genesis helps you identify a profitable roadmap for new value
creation from your intellectual property portfolio. This comprehensive
framework not only uncovers the hidden opportunities in your existing
portfolio; it develops a clear evolution path to lead you from your
current IP position to one of true strategic advantage. The result is enhanced
value creation from your intellectual property investments.
Learn more...
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