Celebrating Two Decades of MIT-Driven Innovation

October 2006  

 

new innovations

 


Choate Hall & Stewart, LLP and Synchrony Venture Management Sponsor the Third Annual EIG Symposium!

CAMBRIDGE, MA, July 28, 2006 - Product Genesis, the premier Strategic Innovation consulting firm, today announced that Choate Hall & Stewart, LLP and Synchrony Venture Management are the latest sponsors of the 2006 EIG (Entrepreneurship, Innovation and Growth) Symposium to be held November 6-7, at the Hotel Marlowe in Cambridge, MA. Choate Hall & Stewart, LLP and Synchrony Venture Management joins a prestigious list of sponsors for this year's symposium who sponsor and promote innovation. The other sponsors for the third-annual EIG Symposium include: the Radical Innovation Group, the National Venture Capital Association (NVCA), the National Institute of Standards and Technology (NIST), Mass HighTech, and Blueprint Ventures.



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Dear Strategic Innovator,

Welcome to the October 2006 issue of Accelerating Success, the Newsletter for Strategic Innovators. In each issue, we try to bring you the latest information on tools, techniques and successes from the application of Strategic Innovation to build value and sustainable competitive advantage in companies like yours.

 

 

 

 

  

New Case Study: Opportunity Genesis: From Idea to Acquisition

  

An Early-stage startup focused on the home healthcare marketplace needed to leverage an existing technology in a new-to-the-world consumer application in order to setup a rapid liquidity event for all investors. With an innovative medical-condition detection technology, the startup was in need of help innovating on both technical and business fronts.

Using the Opportunity Genesis methodology, Product Genesis began by conducting a number of key thought-leader interviews across various segments of the marketplace. The interviews, conducted in a Voice of the Customer format pointed directly to two key influencer constituencies outside the home healthcare target market - pediatricians and school nurses.

The Opportunity Genesis process took an innovative detection technology, infused key stakeholder needs into a market opportunity roadmap and a development strategy that produced a successful product line, and a highly valued business. Contemporary Pediatrics bestowed its annual Best New Product award on the device.

Download the Case Study here . . .

 

 

 

  

Services for R & D Directors

  

Are you challenged with delivering a steady stream of innovative new products? Do you obtain maximum leverage from your research resources through careful alignment of your technical roadmaps and platform architectures with your market objectives?

Portfolio Genesis helps you align your technology pipeline with your mid- and long-term market objectives. The result is more robust, predictable product and technology roadmaps and substantial development resource leverage that yields on-time, on-budget and on-target delivery of winning new products.

Lear More Here Here...

 

 

 


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