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Decision Making and
the Fractal Funnel
Decisions
made throughout the new product development process (business strategy to
product implementation and launch) determine the potential for success. In
today's hyper-competitive environment, it is not enough for decisions to be
made on an ad hoc or "it's always been done that way"
basis. To achieve a high success rate for products brought to market,
decision making at all levels of a company need to be based on proper
evaluation of available information.
Decision
making methods/tools for use in the implementation phase of new product
development are well documented and applied with a great deal of frequency.
During the implementation phase of product development, a great deal of
rigor is typically applied in selecting and verifying design decisions. It
is misguided to believe that less rigor should be required when making
decisions that affect corporate direction, market opportunity selection,
technology and product portfolios, and product concept selection.
This
report highlights the similarities present throughout the full spectrum of
new product development activities with regard to converging to a single
approach or decision from a range of options. Additionally it identifies
ways in which strategic and business decisions may be improved, through the
adaptation and adoption of proven decision-making methods to the
"softer" data found in the fuzzy front end.
Download the report (pdf)...
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Dear Strategic Innovator,
Welcome to the October issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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Expanding Innovation Team:
Dan Mooers Joins Product Genesis
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We are pleased to announce that Dan Mooers has joined
Product Genesis as a Vice President. Dan will focus on the management of
client programs in the areas of innovation, product management and growth
opportunity identification, with a particular focus on innovation
opportunities in the process industries.
Dan
brings more than a dozen years of consulting experience to Product
Genesis. In addition he has executive management experience with several
firms within the industrial process industries. He was Executive Vice
President at Bemis Tape, a manufacturer of pressure sensitive carton
sealing tape, and Director of Sales and Marketing at AGP Gentech, a
manufacturer of packaging materials. He was also Vice President of
Marketing for Riverside Paper, a paper manufacturer and converter and
General Manager of Cordage a marketer of paper and plastic substrates.
Most recently he has been President of The Mooers Group, an international
consultancy and marketing organization specializing in growth opportunity
development.
Please
join us in welcoming Dan to the Product Genesis Strategic Innovation
team.
Learn more about Dan's background...
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Growth Opportunity Identification!
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 Are you
challenged with identifying new growth opportunities for your business?
Do you need to maximize the value created through your technology
investments and intellectual property portfolio?
Opportunity
Genesis helps identify new market opportunities for your technology
and intellectual property investments. The result is more effective
selection, targeting and execution planning for new growth opportunities,
and increased return on your innovation investment.
Learn more...
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