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Agenda
Announced!
EIG Innovation Symposium,
October 17th & 18th, 2005
in Cambridge, MA
Product
Genesis, the Radical Innovation Group and the MIT
Enterprise Forum present the second annual invitation-only symposium on
Entrepreneurship, Innovation and Growth.
On Monday
October 17th, starting at 12PM, and Tuesday the 18th, 2005 representatives
from Global 500 companies, public sector organizations and academia will
gather to discuss a variety of subtopics including: regional growth
dynamics, external influencers, corporate vs. business unit
responsibilities, the evolving role of corporate R&D organizations,
high performance teams, etc.
This year's symposium is geared to address the needs of individuals
managing New Business Development/Growth organizations, Internal and
Regional Incubators, Corporate and Divisional R&D organizations,
Corporate Venture Capital organizations and Strategic Planning groups.
View the Announcement here...
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Dear Strategic Innovator,
Welcome to the September issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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Case Study: Opportunity Genesis:
Technology Scan Establishes Realistic Architectural Boundaries for
Clinical Assessment Device
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A
leading manufacturer of clinical assessment and therapy devices
identified an opportunity to develop a very low cost personal
self-diagnostic device that could improve how prophylactic pharmaceutical
therapy was self-administered by patients. How do you arrive at
innovation when faced with technical challenges and performance
challenges?
Product
Genesis applied our proven Technology Scan methodology, a
framework that reaches out beyond industry boundaries to identify proven
technology that may be repurposed to a particular challenge.
The result: Product Genesis helped the client develop a more complete
understanding of the technological hurdles associates with this market
opportunity.
Download the Case Study here...
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Case Study: Value Genesis: Product
Innovation Produces Differentiation in Commoditized Market
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A
leader in a class of household consumable products was seeing the market
share for their product line erode by a large number of new competitors,
particularly generics. How do you develop a new family of products, based
on core technologies to rapidly differentiate your product line from the
commodity items?
Product Genesis began with a review of the existing products and
associated manufacturing processes. Additionally, the client's
intellectual property was mined for other available technologies and
techniques. Working with commercial and consumer users, a set of needs
around the product offering was developed by making use of VOC (Voice of
the Customer) methods and technologies.
The
result: The Value Genesis process helped the client develop a product
portfolio that differentiated their product line from the generic
offerings that had inundated the market, allowing their product line to
be sold at a premium.
Download the Case Study here...
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Support for Venture Capitalists
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Are you
challenged with vetting the market readiness and timing for technology
innovations? Are you looking to help your portfolio companies break out
of their first product success to capitalize on the full market potential
of their platform technologies?
The
Genesis suite of services support venture capitalists and private equity
investors seeking to maximize the value creation from technology
investments. The comprehensive suite of analytical framework provides the
basis for both individual technology and broad portfolio decisions, and
provides a mechanism to build real shareholder value from platform
technology investments.
Learn more...
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