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Product
Genesis Presenting at the 16th Annual Art & Science of Health Promotion
Conference
Product
Genesis, the premier Strategic Innovation consulting firm, today announced
that Charles Brunner, Director at Product Genesis, will present on "Improving
the Odds of Success: Innovation and Growth through the Identification of
Market Driven Opportunities" at the 16th Annual Art & Science
of Health Promotion Conference sponsored by the American Journal of
Health Promotion, March 20- 23, 2006 in Las Vegas, Nevada. The
conference is titled: Creating Opportunities for Innovation and Growth.
According
to the American Journal of Health Promotion, "if health
promotion programs can produce significant improvements in health, be
delivered in a cost effective manner, and produce clear financial returns,
they will become an integral and permanent part of most large workplaces and
be funded with budgets two to three times current levels. If we can refine
our ability to serve people working for small employers, members of health
clubs and other community organizations, children and older adults, as well
as people with chronic diseases, the populations we reach will grow more
than ten fold. If we can communicate these successes to the US Congress and
state legislatures through advocacy efforts, health promotion will become
an integral part of national policy. If we fail to do any of these things,
we will miss a huge opportunity."
View the Announcement here...
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Dear Strategic Innovator,
Welcome to the July issue of Accelerating Success,
the Newsletter for Strategic Innovators. In each issue, we try to bring
you the latest information on tools, techniques and successes from the
application of Strategic Innovation to build value and sustainable
competitive advantage in companies like yours.
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Case Study: Value Genesis: Information
Management Program Adds Value to Medical Systems
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Strategic
Innovators are often presented with seemingly difficult innovation
challenges. For example, a leading medical device company in the ENT
(ear, nose, throat) and Thoracic Surgery and
Imaging fields recognized a need to expand the display, reporting and
sharing of patient information collected by the client's existing
product. The expressed market needs cut across many stakeholders in the
established product base.
The
mission would replace a program already in use by the client's customers;
the new program needed to be easy to install, configure and learn to use.
Voice-of-the-Customer (VOC) interviews were conducted to fill in gaps in
the understanding the key stakeholders needs. From the analysis of the
customer input map and the VOC interviews, a set of program goals was
adopted that would guide the technical development of the software.
The end result of the Value Genesis process was the successful
development of a software program that exceeded the client's business
requirements, by satisfying end-user and stakeholder needs.
Download the Case Study here...
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Case Study: Opportunity Genesis:
Technology Scan Establishes Realistic Architectural Boundaries for
Clinical Assessment Device
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A
Leading manufacturer of clinical assessment and therapy devices
identified an opportunity to develop a very low cost personal
self-diagnostic device that could improve how prophylactic pharmaceutical
therapy was self-administered by patients. How do you arrive at
innovation when faced with technical challenges and performance
challenges?
Product Genesis applied our proven Technology Scan methodology, a
framework that reaches out beyond industry boundaries to identify proven
technology that may be repurposed to a particular challenge. The result:
Product Genesis helped the client develop a more complete understanding
of the technological hurdles associates with this market opportunity.
Download the Case Study here...
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Services for Product Managment
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Are you
challenged with expanding the ROI from your portfolio of new product
investments? Do you need to ensure that your product line will ultimately
add shareholder value to your corporation?
Value
Genesis is a structured framework that refreshed your established
product lines through innovation and brings new product lines to
established markets using proven technologies. The result is an effective
roadmap, an improved alignment of your development plans with market
needs, successful execution of your business objectives and increased
development leverage.
Learn more...
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