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Paper
Available: Opportunities at the Intersection: A Case Study on Focusing
Innovation Efforts
Charles
Brunner, Director at Product Genesis, spoke at the Fourth Annual PDMA/IIR
Front End of Innovation Conference, May
23-25, 2004 in Boston, MA. Mr. Brunner
presented a case study, titled "Opportunities at the Intersection: A
Case Study on Focusing Innovation Efforts."
Mr.
Brunner's paper addressed how to identify and analyze likely opportunities
and how to develop next generation platforms. The process can be summed up
in a simple analogy. By passing a metal detector over the beach, the
beachcomber identifies likely places to dig. Once the place to dig (likely
opportunity) has been identified, the treasure hunter digs deeper to find
the true nature of the opportunity (is it a bottle cap or gold bullion).
The Opportunity Scan approach enables focused searching rather than having
to sift through the sands of the entire beach. His session presented a case
study on how qualitative and semi-quantitative research and first
approximation information can be integrated in an analytical structure to
identify and qualify likely market opportunities.
Download the Paper here...(large file! 3.8 KBs)
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Dear Strategic Innovator,
Welcome to the May 2006 issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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New Case Study: Opportunity Genesis:
Assessing the Impact of the Hydrogen Economy
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A Fortune
500 producer of commercial vehicles, power equipment and internal
combustion engines was concerned with increasing discussion in the
popular press about alternative fuels and the imminent advent of fuel
cell technology. The client approached Product Genesis to determine the
likelihood, timing and potential impact of a broad-based hydrogen economy
on their core businesses.
Product
Genesis applied our proven Opportunity Genesis framework to
indicate which power plant (fuel cell, hybrid-electric, and internal
combustion, etc.) and fuel (gasoline, natural gas, hydrogen, etc.)
combinations were best suited to a comprehensive set of power equipment
applications under each of the potential scenarios. Using the Opportunity
Genesis methodology, the client avoided an uncritical rush into a
large fuel cell investment. Instead they have identified a sequence of
more modest investments that simultaneously offer near-term return and
preparedness for new power technologies.
Download the Case Study here...
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Services for Technology Directors
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Are you
challenged with maximizing the return from your company's advanced
technology investments, and struggling with how to accelerate your
company's success?
Opportunity
Genesis is applicable to challenges presented by both
pre-commercial technologies and underutilized established technologies.
The adaptable approach is successful at both tightly bounded and
unbounded opportunity explorations. The result is value created from underutilized
technology assets.
Learn more...
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