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Press
Release: The Boston Innovation Quiz
(BIQ) at the Front End of Innovation Conference
Cambridge,
MA, April 26, 2006 - Product Genesis, the premier Strategic Innovation
consulting firm, today announced The Boston Innovation Quiz (BIQ) at the
Fourth Annual PDMA/IIR Front End of Innovation Conference, May 22-24, 2006
in Boston, MA.
For four
hundred years, Boston breakthroughs
have changed how the world lives. Boston is historically a
hotbed for innovation in medicine, biotechnology, information technology,
finance, and education to name a few.
Download the Press Release here...
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Dear Strategic Innovator,
Welcome to the April 2006 issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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New Case Study: Market Opportunity
Scan Discovers Consumer Innovation Opportunities
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Strategic
Innovations often result from new insights into market conditions and a
thorough understanding of all the competitive alternatives that a
customer faces. Yet such insights are difficult for teams immersed in a
static view of their market position and the basis of competition within
their industry.
For a
market leader in durable consumer products, Product Genesis applied our
proven Value Genesis framework to discover innovation
opportunities created by changes in the basis of competition within their
marketplace. By applying the Market Opportunity Scan approach, the
Genesis team was able to uncover new competitive forces that had stymied
the client's growth. Based on an understanding of the real basis of
competition in the changed landscape, an innovation strategy was
developed and deployed that better utilized the client's existing
technology portfolio. The resulting product line innovations rapidly
improved the client's market share position.
Download the Case Study here...
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Support for Corporate Technology
Councils
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Are you
challenged with managing technology initiatives and portfolio planning
across your enterprise? Are you looking for proven methods to leverage
your technology investments and to cross-fertilize your innovation
investments across divisions?
The
Genesis suite of services support corporate teams seeking to maximize the
value creation from technology investments, and looking to infuse
advanced marketing insights into the organization. The comprehensive
suite of analytical frameworks provide the basis for both individual
technology and broad portfolio decisions, and provide a mechanism to
enable appropriate technology transfer from and among corporate R&D
and strategic business units.
Learn more...
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