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Product Genesis Sponsors
the MIT Innovation Club
Product
Genesis is pleased to announce that they are sponsoring the MIT Innovation
Club.
Product
Genesis has built a strategic alliance with the MIT Sloan School of
Management Innovation Club to help clients generate innovative ideas,
commercialize new technologies, and develop the skills that can make a
difference between success and failure. This unique partnership engages
students, faculty, and the business community through interactive programs
such as IdeaExchange brainstorms, Tech Testbeds, and a variety of creative
events.
View the Press Release here...
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Dear Strategic Innovator,
Welcome to the April issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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New Case Study: Telecommunications Innovation; Avoiding a
Billion Dollar Mistake
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Strategic
Innovators are often presented with seemingly difficult innovation
challenges. For example, should you jump on the wave of a new technology
that holds the promise of major returns for early movers in the market?
For a Global
100, Japanese Technology Leader, the mission was to assist in the
development of a targeted commercialization strategy for a new wireless
technology. Product Genesis applied our proven Opportunity Scan
methodology. An Opportunity Scan provides a framework to capture a
snapshot of "what's really going on here." Because new
technology markets are dynamic, a healthy degree of skepticism is
recommended when evaluating market assumptions. This allowed the client
to see the competitive environment, navigate market dynamics, and assess
user needs prior to developing an innovation plan.
The analysis was sobering to the client. There was no "killer
app" to drive the adoption of the client's technology. The Genesis
team, in the end, saved the client from making a billion dollar mistake.
Download the PDF here...
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Services for Corporate Executives
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Are you
challenged with sustaining competitive advantage and shareholder value
and struggling to align technology investments with business strategy?
Portfolio
Genesis is applicable to challenges presented by both new product
lines and markets, and established product families. The result is
improved alignment of development plans with market needs and business
objectives, and increased development leverage.
Learn more...
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