Celebrating Two Decades of MIT-Driven Innovation

March 2006  

 

new innovations

 


Press Release: Save the Date! The 3rd Annual EIG Symposium

CAMBRIDGE, MA - March 27, 2006 - Product Genesis, the Radical Innovation Group, and the National Venture Capital Association (NVCA) present the third annual symposium on Entrepreneurship, Innovation and Growth titled, Creating and Sustaining an Innovation Culture on Monday and Tuesday November 6 and 7th at the Hotel Marlowe in Cambridge, Massachusetts.

The third of these two-day, highly interactive, sessions titled Creating and Sustaining an Innovation Culture will explore the challenges of driving innovation and the importance of individuals. Representatives from Global 500 companies, public sector organizations and academia will gather to discuss a variety of subtopics including: defining innovation roles and responsibilities; identifying required skills, knowledge and individual characteristics; how to cover the benefits and challenges; and solutions for finding and developing these unique individuals.

This year's symposium is geared to address the needs of individuals managing New Business Development/Growth organizations, internal and regional incubators, Corporate and Divisional R&D organizations, Internal Ventures and Corporate Venture Capital organizations and Strategic Planning groups.

Download the Press Release here...


  

Dear Strategic Innovator,

Welcome to the March 2006 issue of Accelerating Success, the Newsletter for Strategic Innovators. In each issue, we try to bring you the latest information on tools, techniques and successes from the application of Strategic Innovation to build value and sustainable competitive advantage in companies like yours.

 

 

 

 

  

Conference Paper Now Available

  

Chuck Brunner, Director at Product Genesis, presented at the 16th Annual Art & Science of Health Promotion Conference sponsored by the American Journal of Health Promotion, March 19- 24, 2006 in Las Vegas, Nevada. Mr. Brunner joined a select group of speakers, panelists and facilitators.

Mr. Brunner's presentation, titled "Improving the Odds of Success: Innovation and Growth through the Identification of Market Driven Opportunities" explored the successful development of innovative products (goods, services, or programs) that enable growth and create market opportunities.

Download the Paper here...(large 5.7 MB pdf)

 

 

 

  

Case Study: Opportunity Genesis: Creating Value from the Patent Remainders Bin

  

A Global 2000 world-leader in test and measurement instrumentation was an established leader in measurement instrumentation and disposable sensors used in a wide range of industries. Due to basic patents expiring and low-cost competition emerging from Asia, the product offering was becoming commoditized and their R&D spending was growing, just to hold position.

Building on our IP Opportunity Scan framework, Product Genesis went back to the client's patent portfolio and R&D teams to better understand the real capabilities of the client's technology. The breakthrough came by reversing the logic of the original measurement patent, which enabled broad product line and business model innovations.

The resulting product line reversed the market share decline, locked-in a long-term premium revenue stream, and delivered double digit profit growth.

Download the Case Study here...

 

 

 

  

Services for Business Development Executives

  

Are you challenged with corporate growth initiatives and technology investments that create shareholder value?

Opportunity Genesis is applicable to challenges presented by both pre-commercial technologies and underutilized established technologies. The adaptable approach is successful at both tightly bounded and unbounded opportunity explorations. The result is value created from underutilized technology assets.

Learn more...

 

 

 


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Innovation Genesis, LLC · One Canal Park · Cambridge · MA · 02141

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