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Press
Release: Save the Date! The 3rd Annual EIG Symposium

CAMBRIDGE,
MA - March 27, 2006 - Product Genesis, the Radical Innovation
Group, and the National Venture Capital Association (NVCA) present
the third annual symposium on Entrepreneurship, Innovation and Growth
titled, Creating and Sustaining an Innovation Culture on Monday and
Tuesday November 6 and 7th at the Hotel Marlowe in Cambridge,
Massachusetts.
The third
of these two-day, highly interactive, sessions titled Creating and
Sustaining an Innovation Culture will explore the challenges of driving
innovation and the importance of individuals. Representatives from Global
500 companies, public sector organizations and academia will gather to
discuss a variety of subtopics including: defining innovation roles and responsibilities;
identifying required skills, knowledge and individual characteristics; how
to cover the benefits and challenges; and solutions for finding and
developing these unique individuals.
This
year's symposium is geared to address the needs of individuals managing New
Business Development/Growth organizations, internal and regional
incubators, Corporate and Divisional R&D organizations, Internal
Ventures and Corporate Venture Capital organizations and Strategic Planning
groups.
Download the Press Release here...
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Dear Strategic Innovator,
Welcome to the March 2006 issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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Conference Paper Now Available
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Chuck
Brunner, Director at Product Genesis, presented at the 16th Annual Art
& Science of Health Promotion Conference sponsored by the American
Journal of Health Promotion, March 19- 24, 2006 in Las Vegas, Nevada.
Mr. Brunner joined a select group of speakers, panelists and
facilitators.
Mr.
Brunner's presentation, titled "Improving the Odds of Success:
Innovation and Growth through the Identification of Market Driven
Opportunities" explored the successful development of innovative
products (goods, services, or programs) that enable growth and create
market opportunities.
Download the Paper here...(large 5.7 MB pdf)
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Case Study: Opportunity Genesis:
Creating Value from the Patent Remainders Bin
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A Global
2000 world-leader in test and measurement instrumentation was an
established leader in measurement instrumentation and disposable sensors
used in a wide range of industries. Due to basic patents expiring and
low-cost competition emerging from Asia, the product offering was
becoming commoditized and their R&D spending was growing, just to
hold position.
Building
on our IP Opportunity Scan framework, Product Genesis went back to
the client's patent portfolio and R&D teams to better understand the
real capabilities of the client's technology. The breakthrough came by
reversing the logic of the original measurement patent, which enabled broad
product line and business model innovations.
The resulting product line reversed the market share decline, locked-in a
long-term premium revenue stream, and delivered double digit profit
growth.
Download the Case Study here...
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Services for Business Development
Executives
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Are you
challenged with corporate growth initiatives and technology investments
that create shareholder value?
Opportunity
Genesis is applicable to challenges presented by both
pre-commercial technologies and underutilized established technologies.
The adaptable approach is successful at both tightly bounded and
unbounded opportunity explorations. The result is value created from
underutilized technology assets.
Learn more...
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