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Product
Genesis Sponsors the 5th Annual Front End of Innovation Conference!
The 5th
Annual PDMA/IIR Front End of Innovation Event, will be held on May 8-11th
in Boston. Listen and
exchange ideas with innovation champions as they share strategies for
creating products that will stay "top of mind" today and for
years to come. Interact with best selling authors, corporate leaders, and
visionary thinkers. Your product IS your business. Make innovation work for
you. There will be a cast of more than 90 All-Star, Keynote level speakers
ready to help you fine tune and revamp your innovation engine.
As a sponsor at the 5th Annual PDMA/IIR Front End of Innovation Event, May
8 - 11th, 2007 at the Sheraton Boston Hotel, Product Genesis would like to
invite you and your team to join us. Front End of Innovation is truly the
only comprehensive event focused on ALL aspects of front end strategy and
process. Save on conference fees. Mention registration priority code:
SPONM1904PGE and receive a 15% discount. Register by Friday, March 16th and
save up to $700.
To
Register at the Discount Rate, Click Here
Download the Agenda at a Glance Here...
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Dear Strategic Innovator,
Welcome to the February 2007 issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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New Case Study: Opportunity Discovery:
Cleaning up through Productivity Innovation
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A
Market Leader in Commercial Cleaning Supplies needed to identify
opportunities for sustainable differentiation in the commercial cleaning
supplies business. The client wanted to expand market share through
unique offerings that addressed unmet customer needs. The client had
excellent cleaning formulations and a clear channel to market. What they
lacked was a wow factor differentiator that would leapfrog the
competition.
Product
Genesis employed an Opportunity Discovery (OD) methodology. This approach
allowed the client to see inside the inner workings of their
end-customers, the cleaning crews, and intermediate stakeholders such as
the cleaning contractors and distributors.
The
Opportunity Discovery process identified major productivity and product
use challenges in the commercial cleaning arena. Many of the client's
cleaning solutions were provided in concentrated form, designed for
mixing and dilution on site. This made the materials easier to transport,
and allowed for flexibility in the cleaning blends to address different
situations.
Sales skyrocketed based on the dramatic productivity improvement allowed
by the system.
Download the Case Study here . . .
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Services for R & D Directors
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Are you
challenged with delivering a steady stream of innovative new products? Do
you obtain maximum leverage from your research resources through careful
alignment of your technology growth platforms and roadmaps with your
market objectives?
Portfolio
Genesis helps you align your technology pipeline with your mid-and
long-term market objectives. The result are more robust, predictable
product and technology roadmaps, as well as substantial development
resource leverage that yields on-time, on-budget and on-target delivery
of winning new products.
Lear More Here Here...
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