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Press
Release: Product Genesis to Speak at 4th Annual PDMA/IIR Front End of
Innovation Conference
Cambridge,
MA, February 26, 2006 - Product Genesis, the premier Strategic Innovation
consulting firm, today announced that Charles Brunner, Director at Product
Genesis, has been selected to speak at the Fourth Annual PDMA/IIR Front
End of Innovation Conference, May 23-25, 2004 in Boston, MA. Mr.
Brunner will co- present a case study with Mr. Elias, Diacopoulos, Director
of Engineering, at Respironics, Inc., titled "Opportunities at the
Intersection: A Case Study on Focusing Innovation Efforts."
According
to the PDMA/IIR, "the front end of innovation, or the discovery
portion of the innovation process, is a primary source of profitable
growth. At this conference, you will discover the latest tools and
techniques used by companies to achieve success, so you can in turn
dramatically increase the effectiveness of your own company's front
end."
Messrs.
Diacopoulos and Brunner's paper will address how to identify and analyze
likely opportunities and how to develop the next generation platform. Their
session will present a case study on how qualitative and semi-quantitative
research and first approximation information can be integrated in an
analytical structure to identify and qualify likely market opportunities.
Download the Press Release here...
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Dear Strategic Innovator,
Welcome to the February 2006 issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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Conference Paper Now Available
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Kevin
Otto, Lead Consultant at Product Genesis, and Victor Tang, Ph.D.
candidate at MIT's Engineering Systems Division and a researcher at the
Center for Innovation in Product Development, presented at the 11th Annual
IIR & PDMA Strategic & Operational Portfolio Management
Conference, February 27 through March
1, 2006 in Ft. Lauderdale, Florida. Dr. Otto and
Mr. Tang joined a select group of speakers, panelists and facilitators.
Dr.
Otto's and Mr. Tang's presentation, titled "Establishing
Quantitative Economic Value for Product & Service Features: A Method
for Customer Case Studies" addressed the following top-of-the-
mind questions: Suppose you have developed a new technology. Who wants
it? After you identify new market opportunities, how do you determine
what features to include? After making initial investments on market and
technology research, how do you determine how much continued investment
is warranted to expand into adjacent markets? How do you know markets are
adjacent for new technology, when the markets do not yet exist?
Download the Paper here...
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Case Study: Value Genesis: Market Opportunity Scan
Discovers Consumer Innovation Opportunities
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A
leading consumer durables manufacturer wanted to boost its modest and
unexciting growth by introducing innovative new products using in-house
developments and/or available technology. Past plans had yielded spotty
or mixed results and the process had been disappointing.
Product Genesis decided to apply its Market Opportunity Scan (MOS),
a powerful set of tools whose first group of modules provides a framework
to capture a snapshot of "what's really going on here". Because
things are constantly changing, a fair degree of skepticism is
recommended when revisiting market assumptions.
After
the Market Opportunity Scan, the client realized that their assumptions
about the market were totally off base. With the market accurately
defined and performance characteristics of an innovative product
captured, enabling technology, that had already been developed in-house,
was identified to support the innovation opportunity. The resulting
innovative product line exceeded all expectations in capturing increased
market share from the broader competitive field.
Download the Case Study here...
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Services for Technology Managers
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Are you
challenged with identifying new growth opportunities for your business?
Do you need to maximize the value created through your technology
investments and intellectual property portfolio?
Opportunity
Genesis helps identify new market opportunities for your technology
and intellectual property investments. The result is more effective
selection, targeting and execution planning for new growth opportunities,
and increased return on your innovation investment.
Learn more...
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