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Report:
Expanding Your World: Leveraging Core Competencies to Drive New Growth
Opportunities
Innovation
requires investment, both in time and money. Businesses are interested in
the return on investment and with aligning activities with corporate goals
and values. Innovation alone does not necessarily provide this return or
alignment. To acheive the return or alignment you need to think broadly in
terms of Strategic Innovation.
Strategic Innovation is the act of aligning innovation activities with the
strategic goals of the corporation. Strategic Innovation is a way of
improving the odds that the innovation investment results in an outcome
that flows from identified market-driven opportunities and creates a
lasting value.
Strategic
Innovation may be driven from a number of starting points, but the end goal
in all cases is to move beyond incremental improvement. By understanding
technology and market trends, existing and emerging customer, and
stakeholder needs in target and peripheral market segments, the Strategic
Innovation equation can be developed.
Download the Report here...
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Dear Strategic Innovator,
Welcome to the January 2006 issue of Accelerating
Success, the Newsletter for Strategic Innovators. In each issue, we
try to bring you the latest information on tools, techniques and
successes from the application of Strategic Innovation to build value and
sustainable competitive advantage in companies like yours.
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Press Release: Product Genesis to
Present at 11th Annual IIR & PDMA Strategic & Operational
Portfolio Management Conference
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Product
Genesis, the premier Strategic Innovation consulting firm, today
announced that Kevin Otto, Lead Consultant at Product Genesis, will
present at the 11th Annual IIR & PDMA Strategic & Operational
Portfolio Management Conference, February 27 through March 1, 2006 in Ft. Lauderdale, Florida. Dr. Otto joins
a select group of speakers, panelists and facilitators.
According
to IIR and PDMA, "as companies are faced with an increasing need to
grow, the number and depth of decisions that need to be made also
increase. Many of these decisions have a significant impact on future
growth and opportunities. There must be a mechanism in place to confront
the ability to practically and pragmatically assess, develop, implement
and manage investments from inception through retirement."
Download the Press Release here...
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Case Study: Value Genesis: Infusing
the Voice of the Customer into a Fortune 500 Company
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A
Commercial Division of a Fortune 500, Diversified Equipment
Company was seeking to move from a number three position to leadership in
its target market. This was a significant challenge because the client
was at best stagnent and in some cases losing market share in key
categories.
Using elements of the Value Genesis framework, we started with
comprehensive interviews of end users. We followed this process at no
less than thirty customer locations, compiling some ninety hours of video
footage. The customer needs statements were mapped to the video footage
from which they were derived and loaded into an interactive database that
allowed instant recall of the appropriate video clips expressing specific
unmet needs.
The
project resulted in more unified communication within the organization;
the pinpointing of key obstacles to market-leading product development;
and a series of innovative new product concepts, which rapidly moved into
the development pipeline in support of the new market strategy.
Download the Case Study here...
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Services for R & D Directors
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Are you
challenged with delivering a steady stream of innovative new products? Do
you obtain maximum leverage from your research resources through careful
alignment of your technical roadmaps and platform architectures with your
market objectives?
Portfolio
Genesis helps you align your technology pipeline with your mid- and
long-term market objectives. The result is more robust, predictable
product and technology roadmaps and substantial development resource
leverage that yields on-time, on-budget and on-target delivery of winning
new products.
Learn more...
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